Geneva 2011: Lotus Keeps its Evora Debuts Simple but Significant with Mansory in the Mix

After Lotus blew its proverbial head gaskets all over the Paris stage with a futuristic lineup consisting of a sedan and no less than four coupes, simplicity was the name of the game for the 2011 Geneva motor show. Lotus brought two special edition Evoras, a relatively low-key showing in stark contrast to its behavior in France last year.

Before you roll your eyes thinking, "Christ, another special edition blah blah blah," one of these two new Evoras is very different than another special edition Mustang or Bugatti.

The Mansory Evora comes from the union of two weight-conscious companies; Lotus prides itself on keeping its vehicles trim, while Mansory "provides valuable insights and an intuitive feeling for [high-end customisation]" while also offering "state-of-the-art carbon components".

Mansory's Lotus is dubbed the Lotus Bespoke Concept and is kind of a big deal because it establishes a relationship between a respected manufacturer and well-known tuner. You may recall Mansory from their various efforts tackling high-end vehicle customization. If all goes well, we just might be witnessing the next in-house tuner coming around.

Lotus calls the Mansory Evora an "Individualization Concept Car"; with it, the industry's resident featherweight hopes to develop its own "Exclusive" / "Individual" program for customer's seeking a coachbuilt feel. The other Evora isn't as significant consumer-wise as the Mansory model, but is important nonetheless.

The Evora Enduro GT concept is an evolution of the current Lotus Evora GT4 Endurance and will serve as the platform from which FIA and ACO GT2/GTE racers will be built. That means we'll likely see this at a variety of upcoming 24-hour enduros including the Nürburgring, Spa, and Silverstone.

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Geneva Preshow: Lotus Joins Forces with Mansory to Tune the Evora

Mastering the fine art of tuning is a complicated process and, judging by the sheer number of overkills one can see on the web every day, it’s clear that only a few have what it takes to do a good job. For Lotus that special someone is Swiss tuning firm Mansory, which is responsible for the creation of an Evora concept that will be presented at the Geneva show in the beginning of March.

The automaker released two pictures of the special version 2+2 sports coupe, while also stating this:

“Let’s be clear on this: contrary to media reports, what you’ll see in Geneva is NOT an Evora facelift. It’s a taste of the future of Lotus product customisation. Merely the first toe in the water and a showcase of the potential future.”

From what we can tell, the modified Evora features a new front bumper with bigger air intakes and inserts, which appear to be made out of carbon fiber. The same lightweight composite material seems to have been used for the side vents, mirror housings, side skirts, greenhouse, rear spoiler and oversized diffuser. The 10-spoke alloys with a glossy black finish are also new.

While we can’t say that the Evora is our favorite Lotus, overall the bodykit looks nice and it seems that the Brits are really on to something good here.

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