Wednesday, March 2, 2011

Geneva 2011: Lotus Keeps its Evora Debuts Simple but Significant with Mansory in the Mix

After Lotus blew its proverbial head gaskets all over the Paris stage with a futuristic lineup consisting of a sedan and no less than four coupes, simplicity was the name of the game for the 2011 Geneva motor show. Lotus brought two special edition Evoras, a relatively low-key showing in stark contrast to its behavior in France last year.

Before you roll your eyes thinking, "Christ, another special edition blah blah blah," one of these two new Evoras is very different than another special edition Mustang or Bugatti.

The Mansory Evora comes from the union of two weight-conscious companies; Lotus prides itself on keeping its vehicles trim, while Mansory "provides valuable insights and an intuitive feeling for [high-end customisation]" while also offering "state-of-the-art carbon components".

Mansory's Lotus is dubbed the Lotus Bespoke Concept and is kind of a big deal because it establishes a relationship between a respected manufacturer and well-known tuner. You may recall Mansory from their various efforts tackling high-end vehicle customization. If all goes well, we just might be witnessing the next in-house tuner coming around.

Lotus calls the Mansory Evora an "Individualization Concept Car"; with it, the industry's resident featherweight hopes to develop its own "Exclusive" / "Individual" program for customer's seeking a coachbuilt feel. The other Evora isn't as significant consumer-wise as the Mansory model, but is important nonetheless.

The Evora Enduro GT concept is an evolution of the current Lotus Evora GT4 Endurance and will serve as the platform from which FIA and ACO GT2/GTE racers will be built. That means we'll likely see this at a variety of upcoming 24-hour enduros including the Nürburgring, Spa, and Silverstone.

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