Thursday, February 17, 2011

BMW Calls Italian Facebook Users to Choose Paint Scheme for 1-Series Special Edition

A team of young designers at BMW have created 16 bespoke paint schemes for a special edition version of the 1-Series hatchback that will be sold exclusively in the Italian market. BMW has launched the project on its Italian Facebook page and is calling users to vote for their favorite design. The winning paint scheme will be produced in collaboration with 3M on a limited run of 1-Series models aptly called "EDITION".

Being that BMW is primarily targeting the younger audience in Italy, the German company said it will launch the car with a special payment plan called "Youth Formula", whereby the younger you are, the lower the rate you'll pay - for example, a 20-year old customer will pay a rate of 2.0%, a 21-year-old 2.1% and so on.

Link: BMW Facebook

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