Friday, February 11, 2011

Ram Introduces New 1500 Tradesman at Chicago Show

Chrysler's Ram division introduced the a new Tradesman option package for the 2011 Ram 1500 at the Chicago Auto Show. Based on the ST trim level, the new variant comes with the 390HP 5.7-liter HEMI V8 and five-speed automatic transmission, accompanied by a more comprehensive standard equipment list.

The Tradesman packages includes the Class IV trailer hitch, heavy-duty engine and transmission cooling, 17-inch steel wheels, front and rear heavy-duty shock absorbers, front and rear stabilizer bars, 160-amp alternator and a 700-amp maintenance-free battery.

Furthermore, customers can choose from a long list of options such as 3.21 and 3.92 rear axle ratios, anti-spin differential, engine block heater, folding trailer-tow mirrors, rubber floor mats, tire pressure monitoring system and a variety of tow hooks.

Available in short- and long-bed configurations, in two- and all-wheel drive configurations, the Tradesman has a maximum towing capacity of 10,450 lbs. According to Ram, the 4x2 models return 20 mpg (11.7 lt/100 km) on the highway.

“The Ram Tradesman is named for -- and aimed at -- the heart of our business”, said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. “This is a hard-working truck for hard-working people. Durability, reliability and value for the money are the top three considerations for our customers. Their truck is the most important tool they own and one they’ll use every day. The Ram Tradesman is a truck they can depend on”.

The 1500 Tradesman is due for launch in the second quarter of 2011, with a starting MSRP of $22,780, including the $975 destination charge.

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